Time Magazine, CNN and other U.S. media outlets maintain their well-earned political shill and Democrat activist reputation with their purposefully lazy, decidedly useless, softball analysis of the new Obama administration:
How to get Michelle Obama's toned arms
By Madison Park
CNN
(CNN) -- First lady Michelle Obama has a fashion following, with blogs tracking her daily garment choices.
She's on the March cover of Vogue in a sleeveless silk sheath. Then there was the purple sleeveless Narciso Rodriguez she wore to the president's joint session of Congress on Tuesday. And she's on the cover of the latest People magazine in a lacy pink number, also without sleeves.
Those toned arms are becoming a trademark. And a source of inspiration for some women.
Rylan Duggan, a personal trainer who runs Go Sleeveless, a blog that instructs women how to tone up flabby arms and "eliminate bat wings," said that in addition to asking how to get "Madonna arms" or "Kelly Ripa arms," clients are now asking about getting "Obama arms."
"The Obama effect has been that women of all ages have been inspired to take responsibility for their health and their body," said Duggan. "As the first lady of the United States, at 44 years old, and with two young children, Mrs. Obama has shown the world that you are never too busy to take care of yourself and look good doing it too," he said.
Exercise advocates are also fans. "She's a great role model," said Jessica Matthews, a continuing education coordinator for the American Council on Exercise. "Women shy away from strength training, because they're afraid of big muscles. She shows nice toned arms and that it's not going to lead to this myth of a bodybuilder type."
Women don't have the hormones to develop huge muscles by strength training, unless they're working out to an extreme or taking steroids, Matthews said.
Obama has said she exercises in 90-minute workout three times a week with a personal trainer. The first lady told People magazine that during an average day in the White House, she and the president get up at 5:30 a.m. and usually work out and have breakfast.
When Obama emerged with uncovered arms on Tuesday, some grumbled about her showing too much skin on an occasion where other women were wearing long sleeves or suits.
Boston Herald columnist Lauren Beckham Falcone wrote to Obama, "It's February. Going sleeveless in subzero temperature is just showing off. All due respect."
But others were amazed, like 25-year-old Jessie Rosen. After seeing Obama at the speech Tuesday, she went to the Adidas store in New York and bought two five-pound dumbbells. "It was her arms being so toned in spite of her life," she said.
"This woman is redecorating White House, trying to raise two children and backseat driving the nation," Rosen said. "She seems to have time to keep her arms toned, so why can't I?"
It's only the second day of Rosen's new dumbbell routine. She does 15 minutes with four to five different exercises in front of her television, before going to bed. She hopes the arm exercises will get her ready for beach season and upcoming weddings.
But personal trainers say arm exercises alone are not enough to get toned arms. First, a person has to get rid of body fat from the body, meaning "you can't spot reduce and just eliminate fat from the arms," Duggan said.
Also, an exercise program has to target all major muscles of the body.
Personal trainer Matthews recommends moderate intensity cardio for 30 minutes, five times a week or vigorous intensity cardio for 20 minutes, three times a week.
Both cardio exercises and strength training are needed to speed up metabolism and burn body fat.
"Even if the goal is just the upper body, you want to train all major muscles," said Matthews. "If you fail to strengthen the entire body, it limits lean mass. When we strength train, we are building lean body mass and decreasing body fat."
Strength training increases muscle mass and revs up the body to burn fat at a higher rate, allowing for the lean muscle definition to show. Matthews recommends strength training twice a week, on nonconsecutive days to allow muscles to repair themselves.
"Women are just really terrified of weights," she said. "They're on cardio machines, elliptical for 60 minutes and wondering why they don't see definition and tone. The missing link is strength training."
The arm exercises sculpt the muscle underneath, which should protrude as the fat fades.
It's unclear what kind of exercises Obama does to maintain her buff arms, but it appears to be both back and arm workouts, said Michele Vourliotis, author of "Amazing Arms: Get Toned Triceps, Beautiful Biceps, and Sexy Shoulders in Just Minutes a Day."
"She may be working out on machine, dumbbells, bands or using her body weight," Vourliotis said. Pick the option that seems most suitable to you, she advised.
So how does a normal woman, who doesn't have a personal trainer or healthy meals from the White House chefs, get tight and taut biceps?
For beginners, Vourliotis recommends getting a suitable set of dumbbells (five pounds or more) and doing 12 to 15 of each exercise -- bicep curls, tricep kickbacks to exercise the back of the arm, shoulder and lateral raises. Visit the American Council on Exercises library for detailed instructions on these arm exercises.
Everyone's body is different and the definition in the arms can take a while to show, so don't get discouraged if the results don't show after just two weeks, trainers said.
"Certainly with strength training, you see great benefits in weights you can lift, within four to six weeks," Matthews said. "When it comes to starting developing muscle mass, it really varies. There's not a specific timeline."
Another component is to maintain a healthy weight, said Marisa Moore, a registered dietitian and spokeswoman for the American Dietetic Association.
"Focus on a nice, balanced diet, with lean protein, whole grains, fruits and vegetables, that's the way to maintain a healthy physique," she said. "When you're trying to maintain muscles, choose lean protein, like fish, chicken without the skin, eggs, beans. Those are great sources of protein."
The protein portions should be four ounces during a meal.
It sounds complex, but Duggan is optimistic that women of any age, no matter how saggy her arms are, can improve.
"You can have toned and sexy arms at any age regardless of your current fitness level or how bad your arms are sagging right now," he said.
Sunday, March 1, 2009
US Media Absurdity 13
Time Magazine, CNN and other U.S. media outlets maintain their well-earned political shill and Democrat activist reputation with their purposefully lazy, decidedly useless, softball analysis of the new Obama administration:
The Obama Team's Drink of Choice? Coke, Not Pepsi
By Michael Scherer / WASHINGTON Friday, Feb. 27, 2009
In an apparent homage to the new President, PepsiCo has plastered the sides of buses and bus stops in the nation's capital with slogans like "Yes You Can," "Optimismmmm" and "Hope." In each poster, the letter O is inscribed with the redesigned Pepsi logo, a red, white and blue sphere that echoes the rising-sun image used by the Obama campaign.
It is not hard to interpret the message. Since 1984, Pepsi has been marketing itself as the hip, happening beverage of youth — "The choice of a new generation," as its longtime slogan went. And Barack Obama, one of the youngest men to serve as President, is nothing if not hip, especially among young consumers who supported him by wide margins. Pepsi says the campaign is not a political endorsement. "We're not interested in following political tailwinds," says Nicole Bradley, a Pepsi spokeswoman. "But we are interested in cultural change."
That said, the marketing campaign, which includes TV and print ads as well, does raise a question: Is Pepsi actually the choice of the Obama Administration?
My reporting at the White House suggests the answer is a resounding no. Several senior Administration officials are committed cola drinkers, and without fail they spend their days sipping from a can of Diet Coke, a product of Pepsi's chief competitor, Coca-Cola. On Monday, as members of Congress and key lobbyists filed into a briefing room for the final event of a daylong fiscal summit, they were greeted with an ice chest full of complimentary Diet Coke, not Diet Pepsi. (Montana Democratic Senator Max Baucus was one of many to grab a can.) Hours earlier, at a breakout session with members of Congress in the Indian Treaty Room, Office of Management and Budget Director Peter Orszag handled not one, but two cans of Diet Coke during the nearly two-hour session. Larry Summers, Obama's top economic adviser, rarely walks anywhere in the White House complex without a can of Diet Coke in his hand. He is well known for interrupting conversations to take another swig.
But these examples do not even constitute the most damning evidence against Pepsi. Late last year, Obama's nascent Administration worked out of transition offices in a downtown government building, which was serviced by only Pepsi-brand vending machines, according to three people who worked in the building. Two Administration officials have told me that a group of Obama aides, frustrated by having to run the security gauntlet to go to the corner store, stocked a refrigerator with Diet Coke in open rebellion against the available options. The pattern has continued at the White House. In his West Wing office, as in his previous office at Harvard University, Summers has a refrigerator stocked with cans of the decidedly non-Pepsi beverage. (See a list of who's who in Obama's White House.)
Though Pepsi is available in the West Wing mess, it is rarely, if ever, seen out in the open. On Thursday, the recycling bin outside White House spokesman Robert Gibbs' office contained six cans of Diet Coke and one can of Sprite Zero, which is also a Coca-Cola product. In another part of the building, I asked a White House official, who had a can of Diet Coke sitting on his desk, if the Obama Administration had a clear bias for Coke over Pepsi. "I think that's true," the official responded, with a smile. "Don't most Americans?"
To a certain degree, yes. Nationwide, Coke is more popular than Pepsi, but not by the same margin seen among White House staff. Beverage Digest, a trade publication, reported that Coke and Diet Coke had a 27.2% share of the carbonated-beverage market in 2007, compared with a 16.7% share for Pepsi and Diet Pepsi.
As an official matter, the U.S. government is usually nonpartisan in the cola wars. In congressional office buildings, both Coke and Pepsi products are sold at vending machines, as they are in the waiting room at Andrews Air Force Base, where reporters wait to board Air Force One. In the air, the President's personal flight crew offers either cola to passengers. Nor is soda the only option for officials working in the White House. Several members of the press operation keep going with a steady diet of coffee, while one younger member of the White House Web team was spotted recently walking to work with a case of kombucha, a fermented tea drink sold at health food stores.
The health-conscious President is not known to have a strong preference for either Coke or Pepsi — though he was spotted at one debate sipping from a bottle of Aquafina water, which is made by PepsiCo. Obama is, however, a well-known fan of Honest Tea, a drink made by a company that is 40% owned by Coca-Cola.
The Obama Team's Drink of Choice? Coke, Not Pepsi
By Michael Scherer / WASHINGTON Friday, Feb. 27, 2009
In an apparent homage to the new President, PepsiCo has plastered the sides of buses and bus stops in the nation's capital with slogans like "Yes You Can," "Optimismmmm" and "Hope." In each poster, the letter O is inscribed with the redesigned Pepsi logo, a red, white and blue sphere that echoes the rising-sun image used by the Obama campaign.
It is not hard to interpret the message. Since 1984, Pepsi has been marketing itself as the hip, happening beverage of youth — "The choice of a new generation," as its longtime slogan went. And Barack Obama, one of the youngest men to serve as President, is nothing if not hip, especially among young consumers who supported him by wide margins. Pepsi says the campaign is not a political endorsement. "We're not interested in following political tailwinds," says Nicole Bradley, a Pepsi spokeswoman. "But we are interested in cultural change."
That said, the marketing campaign, which includes TV and print ads as well, does raise a question: Is Pepsi actually the choice of the Obama Administration?
My reporting at the White House suggests the answer is a resounding no. Several senior Administration officials are committed cola drinkers, and without fail they spend their days sipping from a can of Diet Coke, a product of Pepsi's chief competitor, Coca-Cola. On Monday, as members of Congress and key lobbyists filed into a briefing room for the final event of a daylong fiscal summit, they were greeted with an ice chest full of complimentary Diet Coke, not Diet Pepsi. (Montana Democratic Senator Max Baucus was one of many to grab a can.) Hours earlier, at a breakout session with members of Congress in the Indian Treaty Room, Office of Management and Budget Director Peter Orszag handled not one, but two cans of Diet Coke during the nearly two-hour session. Larry Summers, Obama's top economic adviser, rarely walks anywhere in the White House complex without a can of Diet Coke in his hand. He is well known for interrupting conversations to take another swig.
But these examples do not even constitute the most damning evidence against Pepsi. Late last year, Obama's nascent Administration worked out of transition offices in a downtown government building, which was serviced by only Pepsi-brand vending machines, according to three people who worked in the building. Two Administration officials have told me that a group of Obama aides, frustrated by having to run the security gauntlet to go to the corner store, stocked a refrigerator with Diet Coke in open rebellion against the available options. The pattern has continued at the White House. In his West Wing office, as in his previous office at Harvard University, Summers has a refrigerator stocked with cans of the decidedly non-Pepsi beverage. (See a list of who's who in Obama's White House.)
Though Pepsi is available in the West Wing mess, it is rarely, if ever, seen out in the open. On Thursday, the recycling bin outside White House spokesman Robert Gibbs' office contained six cans of Diet Coke and one can of Sprite Zero, which is also a Coca-Cola product. In another part of the building, I asked a White House official, who had a can of Diet Coke sitting on his desk, if the Obama Administration had a clear bias for Coke over Pepsi. "I think that's true," the official responded, with a smile. "Don't most Americans?"
To a certain degree, yes. Nationwide, Coke is more popular than Pepsi, but not by the same margin seen among White House staff. Beverage Digest, a trade publication, reported that Coke and Diet Coke had a 27.2% share of the carbonated-beverage market in 2007, compared with a 16.7% share for Pepsi and Diet Pepsi.
As an official matter, the U.S. government is usually nonpartisan in the cola wars. In congressional office buildings, both Coke and Pepsi products are sold at vending machines, as they are in the waiting room at Andrews Air Force Base, where reporters wait to board Air Force One. In the air, the President's personal flight crew offers either cola to passengers. Nor is soda the only option for officials working in the White House. Several members of the press operation keep going with a steady diet of coffee, while one younger member of the White House Web team was spotted recently walking to work with a case of kombucha, a fermented tea drink sold at health food stores.
The health-conscious President is not known to have a strong preference for either Coke or Pepsi — though he was spotted at one debate sipping from a bottle of Aquafina water, which is made by PepsiCo. Obama is, however, a well-known fan of Honest Tea, a drink made by a company that is 40% owned by Coca-Cola.
Subscribe to:
Posts (Atom)
